creative
communication
agency

numbers

years on the market

12

400+

80+

800

projects per year

team members

successful cases

We create projects
which end up in the news or pop up
during conversations with friends, not the
ones lost in reports

We work as an «agency+client»
creative bunch
that’s our secret to achieve
the best results

We lead projects from A to Z
and we’re not afraid of taking full
responsibility

developing creative concepts and strategies for any budget

influencer marketing
we create comprehensive campaigns
with bloggers, opinion leaders and
celebrities to increase the brand’s
profit and recognition

strategy
brainstorm: we know what to say
to solve marketing and business
issues, who should say that
and how

smm
we lead social networks of brands
into a brighter future, we are the
first to feel trends, we create AR
masks and digital avatars

design
we develop key visual elements, animation,
illustrations, logos and strong visual
communication for a strong sense
of a brand identity

video
we make videos of different
genres and formats — both
in studio and in Arkhyz
Mountains

PR
we come up with viral formats
and news to create media
buzz

Yes,

live show at the AliExpress marketplace

Pushkin posters in Moscow underground

football murals for Euro 2020

new brand for Perekrestok.Vprok

AR-support for the release of a Coldplay album

limited edition of Alfa-Bank cards with Pokras Lampas design

school backpack launched into space

that’s

Blacklight

people behind these project

clients

Olga Buzova
23m

We work with the opinion leaders from the very beginning.
We’re able to reach any celebrity. Even Kanye West.

Below is just 1% of the influencers with whom we have already collaborated:

Xenia Sobchak
8,5m

Yury Dud'
4,7m

Anton Lapenko
4m

Ilya Varlamov
2,9m

Nastya Ivleeva
19m

Irina Shikhman
293k

Ida Galich
6,6m

Stas Kruglitskiy
2,1m

Alexey Pivovarov
800к

Valya Karnaval
6,3m

Danya Milokhin
3,3m

Denis Kukoyaka
1m

Labelcom (ЧБД)
6m

awards

2021

Best Use of the
Digital/Mobile Tools

GOLD

Best Media
Campaign

GOLD

Best Campaign for
Building Brand Loyalty

silver

E-Commerce

GOLD

Best Media
Campaign

GOLD

Best Business
Challenge/
Local Marketing

GOLD

2020

Comic Video

GOLD

Best Opinion Leaders Collaboration

bronze

Best Non-Commercial Project

GOLD

2019

Best Campaign for
a Finance/Insurance
Institution

bronze

Best Video Project

bronze

Best Viral Campaign

silver

Best Viral Campaign

bronze

Best Social Media

silver

bronze

projects

Moscow Metro

Fonbet

AliExpress

Perekrestok

Sberbank

Tochka

M.Video

creative pr

design

pr

*Instagram story by a popular science promoter Asya Kazantseva

Moscow Metro

Posters to promote COVID-19 vaccination

To promote vaccination and replace threatening facts and intimidation, common in Russian mass media, with positive emotions towards the COVID-19 protection.

Goal

Solution

Results

We created a series of posters with the characters commonly unexpected to see in Russian streets. The first one contained
wordplay reference to the cult Russian movie Brother 2, «What makes us stronger, nurse?
— The vaccine». The mythically-looking character called Antibody became the main hero of other
posters. It hugged passengers and reminded them “to add antibodies to their bodies”. Altogether these visuals aimed to maintain a positive attitude towards vaccination.

5 million daily views by the underground passengers.
15 publications in the media (just during the first day).
10 publications on Telegram channels.
~ 30 Instagram Stories about our posters from famous bloggers.

design

creative

smm

Moscow Metro

Social media management & creative support

To create engaging content that regularly goes viral via social networks

Goal

Solution

Results

We’d increased the passengers engagement with the help of useful communication, clear messages and friendly visuals. During the COVID-19 pandemic we’d decided to go beyond social media and turned some visuals into posters for the underground trains. That
was the result of our work from home.

Throughout the year, Moscow Metro social media publications went viral regularly. The number of social media followers (on Instagram, Facebook, VK, OK) organically rose by 80%. The brand’s social media image has become an independent phenomenon and an opinion leader of sorts.

We have also improved visual communication with the audience. Even celebrities who rarely visited the underground noticed it. Xenia Sobchak unexpectedly made an Instagram Story with our poster for her 9.3 million followers and spared us about 400 000 rubles on creative promotion.

strategy

creative

Alfa-Bank / Альфа-Банк

Сreative frame for a nationwide ad campaign

To turn Alfa-Bank into a lovemark among entrepreneurs

Goal

Solution

Results

We made several in-depth interviews with newcomer business founders and stumbled upon an insight: many of them
had to fight the stereotypes in business they faced even from their family members. We came up with an idea that Alfa-Bank
helps to be proud of your ideas even when the people closest to you believe that you’d done everything wrong. That’s how
the campaign slogan was born: “You’ve done everything wrong. Go on!”

We were very proud that the client chose our creative frame for their campaign. A manifesto video with the real stories of real entrepreneurs and their struggles and doubts was spread through the Internet and on TV. Well-known Russian director Oleg Trofim made a commercial with our slogan.

creative

smm

design

Warner Music Russia

AR activation for the release of a Coldplay album

To make a special digital project and create a media buzz to support the release of the ninth Coldplay album Music of the Spheres.

Goal

Solution

Results

We brought to life the album of a legendary British band Coldplay through AR technologies. 12 album tracks turned into 12
unique planets conjoined in print on a space-themed AR merchandise and posters around the city. If you looked at the print with
a smartphone camera, in augmented reality a snippet of the song played, the planets revolved around the sun and the star dust
changed its colour. The QR codes on hoodies and posters led to @warnermusic_ru Instagram account.

~100 000 unique users tried the AR-mask.
20 blogger publications.
10 articles in the media.

influence

creative

pr

AliExpress

Zalipaking live show at the marketplace

To come up with an idea for an entertaining show inside the AliExpress mobile
app to attract a wider audience.

Goal

Solution

Results

We created a Zalipacking show which combined shopping activities and
entertainment. Guest stars packed some gifts found on AliExpress for their fellow
celebrities during a livestream. Until the very end the users had no idea for whom the gifts were for. Viewers could also add items from the broadcast to their shopping carts and even buy them without leaving the live show
window. The format increased engagement, sped up purchases and built loyalty to both the brands and the marketplace. We developed this concept in mere two weeks.

600 000 views. Almost 2 million likes in the app.
23 thousand purchases. The first episode broke the likes record in
the app: 840 000, which is 4.5 times higher than the average number. The third episode set a record for the amount of people checking out new products, and a famous blogger Nastya Ivleeva posted our gift on her Instagram Stories. Three times.
For free.

creative

design

pr

Eldorado

Special Euro-2020 project

To become an unofficial sponsor of UEFA Euro 2020 and support the Russian national football team.

Goal

Solution

Results

We produced giant murals with the Russian footballers and their head coach in their hometowns visually representing Eldorado style.
The project was supported with a pack of Instagram animated stickers containing good luck wishes for the sportsmen.

We exceeded our goals and got an impressive amount of users’ attention. The total reach via media and social networks exceeded 3 million users. The Telegram channel Mash Gor devoted a report to the mural in Vladikavkaz without any collaboration requests from our side.

creative

pr

M.Video

Special project for a “back to school” season

To promote express M.Video delivery service (50 kilometres in 2 hours) and attract
the clients among students and schoolchildren’s parents.

Goal

Solution

Results

The multichannel campaign was developed simultaneously in several directions, from the launch of a branded backpack into the stratosphere (to the radius of 50 km, just like M.Video delivery zone) to numerous blogger
integrations. Actress and blogger Snezhana Samokhina made a live broadcast about the launch of the backpack. 100 chargers were put inside inside, and the brand then presented them as a gift during a special AR mask contest.

8000 user-generated publications.
3000 new subscribers to the brand.
8 media mentions.

strategy

branding

сreative

voolna

Naming and rebranding for the call center

To come up with a new name and a new brand style for the PrimeCall call centre to attract new employees.

Goal

Solution

Results

We made a market research and found out that call centres usually don’t use the power
of emotional attachment and community management. We offered to the brand a more
emotional branding and a new name voolna (waave in Russian) as a metaphor for the sales
strategy. Then we developed a platform with the DNA of a new brand, PR and SMM
strategy, basic corporate identity rules and a merchandise collection. We also produced
and shoot an image video.

A targeted ad of the call centre with the new branding resulted in 300 new applications. The HR team even asked to turn it off because they’d received too many letters and they were unable to answer to everyone anymore.

influence

Whoosh

Safe scooter riding tips campaign

To decrease the negative buzz around electric scooters, an active usage of which caused quite a few accidents in big Russian cities.

Goal

Solution

Results

We’ve launched a campaign about basic safety tips for riding a scooter. Famous
lifestyle influencers from big Russian cities where scooters were common became our heroes. They used their Instagram stories to share essential tips on driving scooters safely and provided a promo code for the Whoosh service.

Total reach: 2 million users thanks to 24 bloggers from Moscow, St. Petersburg, Kazan, Yekaterinburg and Ufa.

Bloggers: Danila Poperechny, Alexey Terevkov, Slava Gee,
Bulat Bravo, Dmitry Shepelev, etc.

creative

video

influence

Iceberry

TikTok challenge #crispycrisps (#шарикихрустят)

To promote new flavours of Instinkt ice cream to a wider audience.

Goal

Solution

Results

We produced special Oh My God music track about brand’s new ice cream flavours and created a monthly TikTok challenge to create a video for the song in order to receive a gift from the brand. TV host and blogger Olga Buzova became our ambassador. The top TikTok bloggers Valya Karnaval and Anya Ishchuk helped to make this challenge viral.

Total reach: 1 715 000 000 (x1,5 of what we’d planned).
Total number of clicks: 107 000. Views of videos via tag and music pages: 26 million.
Number of users who created videos: 277 000.

Total views number, user engagement, the number
of creators and creatives turned out to be higher than the
TikTok benchmarks.

we know

how to make

it сool

Let's get started

Contact us

+971 54 572 3262

FDAM0856, Compass Building, Al Shohada Road, AL Hamra Industrial Zone-FZ, Ras Al Khaimah, United Arab Emirates